Senior Marketing Strategist for Fashion Brand Development

5 days ago


Ahmedabad, Gujarat, India Plus Curvves Full time

We are seeking a highly skilled Senior Marketing Strategist to join our team at Plus Curvves, India's pioneering swimwear fashion brand.

About the Role

This is an exciting opportunity for a talented marketing professional to lead our branding efforts and drive business growth in the competitive Indian market. The successful candidate will have a proven track record of developing and executing effective marketing strategies that resonate with our target audience.

Key Responsibilities:
  • Develop and implement comprehensive marketing plans to increase brand awareness, drive sales, and establish Plus Curvves as a leader in the Indian swimwear market.
  • Lead cross-functional teams to design and execute innovative marketing campaigns, leveraging social media, content creation, PR, and events to engage our target audience.
  • Analyze market trends, consumer behavior, and competitor activity to inform marketing decisions and stay ahead of the competition.
  • Collaborate with our creative team to develop compelling content, including visual assets, copywriting, and video production, that showcases our brand's unique personality and style.
Requirements:
  • 3-4 years of experience in marketing, preferably in the fashion or clothing industry.
  • Proven track record of developing and executing successful marketing campaigns that drive business results.
  • Excellent leadership and communication skills, with the ability to motivate and collaborate with cross-functional teams.
  • Strong analytical skills, with the ability to interpret data and make informed marketing decisions.
What We Offer:
  • A competitive salary package, estimated at ₹60 Lakhs per annum, based on industry standards and market conditions.
  • A dynamic and fast-paced work environment that fosters creativity, innovation, and collaboration.
  • The opportunity to work with a pioneering brand that is redefining the Indian swimwear market.
  • Ongoing training and development opportunities to enhance your marketing skills and knowledge.


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