Strategic Marketing Director
3 weeks ago
- About the Role:
- As the Marketing Manager at Otrix, a leading D2C Beauty and Personal Care brand, you will be responsible for overseeing the development and execution of our marketing initiatives.
- Using market research and analysis to direct marketing strategy and planning, you will be managing the production of all promotional materials and marketing campaigns.
- Key Responsibilities:
- Develop, implement, and execute strategic marketing plans for the company to attract potential customers and retain existing ones.
- Take the lead in understanding product offerings and key differentiators to develop powerful and compelling marketing strategies.
- Manage, guide, and lead marketing team members by providing goals, direction, and guidance.
- Manage and oversee advertising/communication campaigns, exhibitions, and promotional events.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Measure and report performance of all marketing campaigns and ensure return on investment (ROI) and key performance indicators (KPIs) are met.
- Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Proven experience as a Marketing Manager or similar role.
- Excellent understanding of market research techniques, data analysis, and statistics.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web production, and social media.
- Strong organizational and time management abilities.
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