Strategic Marketing Director
3 weeks ago
Job Title: Marketing Manager
About the Role:
We are seeking a talented Marketing Manager to join our team at WorkQuest India. As a Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
Key Responsibilities:
- Strategic Planning: Develop comprehensive marketing strategies aligned with company objectives and target audience, identifying market trends, competitor activities, and opportunities for growth.
- Campaign Management: Plan and execute marketing campaigns across various channels, including digital, print, social media, and events, monitoring campaign performance and adjusting strategies to optimize results.
- Brand Management: Maintain brand consistency across all marketing efforts, developing brand positioning, messaging, and visual identity, ensuring brand guidelines are followed in all communications.
- Market Research: Conduct market research to understand customer needs, preferences, and behaviors, using insights to inform marketing strategies and product development.
- Digital Marketing: Oversee digital marketing initiatives, including website optimization, SEO, SEM, email marketing, social media, and online advertising, staying updated on digital marketing trends and best practices.
- Content Creation: Collaborate with content creators to develop compelling and relevant content for marketing campaigns, websites, social media, and other channels.
- Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI, tracking expenses, analyzing cost-effectiveness, and reporting on marketing spend.
- Team Leadership: Lead and mentor the marketing team, providing guidance, feedback, and professional development opportunities, fostering a collaborative and innovative work environment.
- Analytics and Reporting: Utilize data analytics tools to track marketing metrics and performance indicators, generating regular reports on key metrics such as ROI, conversion rates, and customer acquisition cost.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
- Proven experience in marketing roles, with progressively increasing responsibility.
- Strong leadership and team management skills.
- Excellent communication, negotiation, and presentation abilities.
- Proficiency in marketing tools and software (e.g., CRM, Google Analytics, Adobe Creative Suite).
- Creative thinking and problem-solving skills.
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