Strategic Marketing Director

3 weeks ago


Ahmedabad, Gujarat, India WorkQuest India Full time

Job Title: Marketing Manager

About the Role:

We are seeking a talented Marketing Manager to join our team at WorkQuest India. As a Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:

  1. Strategic Planning: Develop comprehensive marketing strategies aligned with company objectives and target audience, identifying market trends, competitor activities, and opportunities for growth.
  2. Campaign Management: Plan and execute marketing campaigns across various channels, including digital, print, social media, and events, monitoring campaign performance and adjusting strategies to optimize results.
  3. Brand Management: Maintain brand consistency across all marketing efforts, developing brand positioning, messaging, and visual identity, ensuring brand guidelines are followed in all communications.
  4. Market Research: Conduct market research to understand customer needs, preferences, and behaviors, using insights to inform marketing strategies and product development.
  5. Digital Marketing: Oversee digital marketing initiatives, including website optimization, SEO, SEM, email marketing, social media, and online advertising, staying updated on digital marketing trends and best practices.
  6. Content Creation: Collaborate with content creators to develop compelling and relevant content for marketing campaigns, websites, social media, and other channels.
  7. Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI, tracking expenses, analyzing cost-effectiveness, and reporting on marketing spend.
  8. Team Leadership: Lead and mentor the marketing team, providing guidance, feedback, and professional development opportunities, fostering a collaborative and innovative work environment.
  9. Analytics and Reporting: Utilize data analytics tools to track marketing metrics and performance indicators, generating regular reports on key metrics such as ROI, conversion rates, and customer acquisition cost.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
  • Proven experience in marketing roles, with progressively increasing responsibility.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and presentation abilities.
  • Proficiency in marketing tools and software (e.g., CRM, Google Analytics, Adobe Creative Suite).
  • Creative thinking and problem-solving skills.


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