Digital Marketing Growth Specialist

6 hours ago

Indore, Madhya Pradesh, India beBeePerformance Full time ₹ 1,04,000 - ₹ 1,30,878
Job Role : Performance Marketer

We are seeking a skilled professional to join our ecommerce division as a Performance Marketer. This role involves managing and executing performance marketing campaigns aimed at driving traffic, acquiring new customers, and generating revenue growth.

The successful candidate will be responsible for creating and implementing customer acquisition strategies across paid channels, optimizing marketing activities for ROI, and playing a key role in formulating business growth strategies.

This position requires expertise in Google and Facebook platforms, as well as strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations.

In addition, the ideal candidate should have experience in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and organic growth, and creating end-to-end online customer journeys that enhance engagement and conversion.

The Performance Marketer will be responsible for:

  • Executing and optimizing performance marketing campaigns to maximize traffic, customer acquisition, and revenue growth.
  • Building and implementing customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel.
  • Driving performance across all channels, including Facebook, Google, organic, direct, and affiliate sources, and optimizing marketing budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently.
  • Regularly evaluating channel performance based on KPIs, conducting A/B tests, and creating reports with actionable insights for ongoing optimization.
  • Overseeing digital D2C initiatives, ensuring customer delight through on-site and off-site interventions, and focusing on metrics such as sales, traffic, engagement, LTV/CAC, and NPS.
  • Developing and implementing 10X growth ideas to discover new ways to grow or optimize existing referral funnels.
  • Ensuring an optimal performance marketing channel mix, including digital media, offline channels, analytics, and CRM, and actively managing and growing paid campaigns, overseeing operations of websites, apps, and content platforms.

You'll bring to the team:

  • Experience: 2-4 years in performance marketing, preferably with a D2C brand or agency, and experience in ecommerce is highly preferred.
  • Technical Skills: Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics.
  • Analytical Expertise: Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations.
  • Strategic Vision: Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and organic growth.
  • Candidate Profile: Ideal candidates will have a strong understanding of performance marketing principles, excellent analytical skills, and experience working with Google and Facebook platforms.

Please note that the successful candidate will be required to work closely with cross-functional teams to drive business growth and success for our ecommerce division.

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