
Content Marketing Leader
2 days ago
We are seeking an experienced Content Marketing Leader to spearhead our content marketing efforts and drive organic growth across the website, industry reports, playbooks, blogs, and case studies.
The ideal candidate will have 5-6 years of B2B content marketing experience in software development, AI, or tech consulting.
About the Role
- Create and execute comprehensive content plans that align with business goals and drive sales enablement.
- Develop impactful narratives that resonate with CIOs, IT leaders, and decision-makers through sharp, insightful, and engaging content.
- Prioritize SEO and conversion optimization to ensure content ranks well and drives action.
- Collaborate with the Demand Generation team to align content with campaigns, inbound strategies, and lead nurturing.
- Produce high-value reports, whitepapers, and insights that establish expertise in AI, software development, and digital transformation.
- Capture customer success stories in compelling, data-driven case studies that highlight business impact.
- Analyze content performance and optimize based on data.
Your Skills
- 5-6 years of B2B content marketing experience in software development, AI, or tech consulting.
- Strong understanding of B2B buyer personas and content mapping for the customer journey.
- Ability to turn technical concepts into engaging, value-driven content.
- Exceptional writing, editing, and storytelling skills.
- Proficiency in content marketing tools (SEO, analytics, CMS, etc.)
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