Fintech Marketing Strategist

21 hours ago


Varanasi, Uttar Pradesh, India FINVASIA Full time
About the Company
Finvasia Group, a pioneering force in the fintech industry, empowers traders and investors with innovative tools and technology. ZuluTrade, our award-winning social trading platform, has revolutionized the way people connect and invest worldwide.

About the Role
ZuluTrade, a market leader in Social Trading and Wealth Management, seeks an experienced Fintech Marketing Strategist to join our dynamic team. The ideal candidate will possess a unique blend of technical expertise and strategic vision, with a passion for optimizing advanced systems. We're looking for a seasoned marketing professional to lead growth initiatives, strengthen our brand, and position our product in the business market.

Responsibilities
• Develop and implement comprehensive marketing strategies focused on key industries.
• Elevate brand visibility through compelling storytelling and thought leadership content.
• Lead demand generation, product marketing, and account-based marketing (ABM) initiatives to drive business growth.
• Partner with sales to boost conversion rates and drive revenue growth.
• Create impactful content that resonates with B2B & B2C audiences, showcasing the value of our products.
• Leverage data insights to optimize campaigns and enhance marketing strategies.
• Collaborate closely with product teams to align marketing efforts with product features and benefits.

Qualifications
10+ years of experience in marketing, branding, and product marketing, ideally within fintech. Proven track record of success in building brand presence and executing effective marketing campaigns. Hands-on experience with ABM, CRM, marketing automation, and analytics tools. Strategic thinker with excellent communication and collaboration skills.

Compensation Package
The successful candidate can expect a competitive remuneration package, including a salary range of $120,000 - $180,000 per annum, depending on experience. This includes a bonus scheme and a comprehensive benefits package.

Equal Opportunity Employer
Finvasia Group is an equal opportunity employer, committed to diversity and inclusion. We welcome applications from all backgrounds.

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