Fintech Marketing Director
9 hours ago
About Finvasia Group
We are a leading fintech company empowering traders and investors with cutting-edge tools and technology.
Our award-winning social trading platform, ZuluTrade, connects close to 31 million registered global investors worldwide.
The ideal candidate will possess a combination of technical expertise and a collaborative spirit, with a passion for optimising advanced, reliable, and scalable systems.
Job Description
- Develop and implement marketing and branding strategies focused on key industries.
- Elevate brand visibility and positioning through compelling storytelling.
- Lead demand generation, product marketing, and account-based marketing (ABM) initiatives.
- Partner with sales to drive lead generation and boost conversion rates.
- Create impactful content that resonates with B2B & B2C audiences, showcasing the value of our products.
- Leverage data insights to optimize campaigns and enhance marketing strategies.
- Collaborate closely with product teams to align marketing efforts with product features and benefits.
Requirements
- 10+ years of experience in marketing, branding, and product marketing, ideally within fintech.
- Proven success in building brand presence and executing effective marketing campaigns.
- Hands-on experience with ABM, CRM, marketing automation, and analytics tools.
- Strong knowledge of Google Analytics, tracking systems, and PPC campaigns (Google Ads, FB Business Manager, etc.).
- Strategic thinker with the ability to execute effectively.
- Excellent communication and collaboration skills.
Compensation and Benefits
A competitive remuneration package including bonus scheme, estimated to be around $150,000 - $200,000 per annum, depending on experience.
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