Fintech Marketing Director

9 hours ago


Varanasi, Uttar Pradesh, India FINVASIA Full time

About Finvasia Group

We are a leading fintech company empowering traders and investors with cutting-edge tools and technology.

Our award-winning social trading platform, ZuluTrade, connects close to 31 million registered global investors worldwide.

The ideal candidate will possess a combination of technical expertise and a collaborative spirit, with a passion for optimising advanced, reliable, and scalable systems.

Job Description

  • Develop and implement marketing and branding strategies focused on key industries.
  • Elevate brand visibility and positioning through compelling storytelling.
  • Lead demand generation, product marketing, and account-based marketing (ABM) initiatives.
  • Partner with sales to drive lead generation and boost conversion rates.
  • Create impactful content that resonates with B2B & B2C audiences, showcasing the value of our products.
  • Leverage data insights to optimize campaigns and enhance marketing strategies.
  • Collaborate closely with product teams to align marketing efforts with product features and benefits.

Requirements

  • 10+ years of experience in marketing, branding, and product marketing, ideally within fintech.
  • Proven success in building brand presence and executing effective marketing campaigns.
  • Hands-on experience with ABM, CRM, marketing automation, and analytics tools.
  • Strong knowledge of Google Analytics, tracking systems, and PPC campaigns (Google Ads, FB Business Manager, etc.).
  • Strategic thinker with the ability to execute effectively.
  • Excellent communication and collaboration skills.

Compensation and Benefits

A competitive remuneration package including bonus scheme, estimated to be around $150,000 - $200,000 per annum, depending on experience.



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