
Group Planning Strategist
2 weeks ago
Job Overview:
We are seeking an experienced professional to lead the day-to-day planning on key accounts, driving market-leading results for clients. The ideal candidate will have a strong understanding of commercial opportunities and be able to guide investment towards the most appropriate partners.
Responsibilities:
- Effectively run the day-to-day planning on key accounts
- BUILD and develop media owner relationships to drive market leading planning for clients
- Work with other departments to ensure campaigns go live on time through best practice and Service Level Agreements
- Use understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners
- Create, manage and co-ordinate the implementation of digital media plans to achieve campaign objectives
- Track digital campaign performance and maintain post evaluations of all key campaigns executed and provide recommendations
- Prepare and deliver presentations
- Monitor Market trends and identify new digital opportunities and advertising spaces
- Perform ad-hoc and other job-related duties as assigned
Requirements:
- At least 4-7 years of Agency experience in Digital advertising
- Good knowledge of Display, Paid Search and Paid Media Advertising with hands on experience on Google Ads, Meta Ads, LinkedIn & X(Twitter) Ads
- Experience with campaign management and ad serving technology like Sizmek & Google Analytics
- Well versed with tools such as SimilarWeb, ComScore, etc.
- Organizational and time management skills
About You:
- You are a strategic thinker with excellent communication skills
- You have a strong ability to build relationships and work collaboratively with others
- You are passionate about staying up-to-date with the latest industry trends and technologies
Location: Gurugram.
Contract Type: Permanent
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