RSPL Group

Sales Analytics Role - FMCG

Company Profile - Brief

RSPL Group is more than 8000 Cr diversified conglomerate which is committed to value for money propositions & credited with several innovations over last 3 decades.

The sagacity to weave its business around consumer needs has conferred RSPL Group with a distinct value and identity.

Efficient capital structure, cutting edge technology, operational discipline and a widespread distribution network, have together attributed to enhance RSPL Group and enabled the organization to deliver value to consumers.

We have a strong presence in fabric care, personal care, and home care products for over 31 years of existence. In the laundry market, Ghari detergent (RSPL brand) is the largest brand with approx. 20% market share.

For more details, Please click: Group

Segment 1 - S&D vertical: Ghari detergent and cake, Machine wash, Venus soap and Glori.

Segment 2

Namaste India Foods Pvt. Ltd- Full-fledged dairy products range: milk, ghee, curd, dairy whitener etc.

Leayan Global Pvt. Ltd.- Leather shoes & apparels (Red Chief) and Sport shoes & apparels (Furo)

Segment 3 - HCD vertical: Proease Sanitary Napkin, Xpert dishwash bar, Uniwash detergent powder, Lovingle Baby diaper.

This role is for HCD.

About the Role:

We're looking for a sharp, data-driven Sales Analytics Manager to join our CMI & Analytics team in Gurugram. In this cross-functional role, you will partner closely with the Sales Head and Sales Leadership Team to deliver actionable insights that drive commercial strategy, enhance sales performance, and unlock growth across our FMCG portfolio.

While you will be deeply embedded in sales decision-making, you will report into the Head of CMI & Analytics, ensuring analytical rigor, objectivity, and alignment with broader data strategy and business intelligence frameworks.

Key Responsibilities:

- Sales Performance Tracking & Reporting (Primary / Secondary / Tertiary in General Trade in Indian Market)

- Analyze and harmonize data across DMS, CRM, ERP, and syndicated sources (e.g., NielsenIQ, Kantar).

- Build interactive dashboards (Power BI/Tableau/Excel) to track:

- SKU-level, channel-wise, and regional sales performance

- Distributor health, product mix, contribution margins

- Market share trends and internal vs. external benchmarks

- Lead monthly and quarterly reviews with the Sales Head and regional teams.

Market & Competitive Intelligence:

- Decode off-take, category shifts, and competition using syndicated tools.

- Highlight whitespace, under-leveraged channels, and emerging demand pockets.

Promo & Trade Scheme Effectiveness:

- Assess ROI of trade promotions, discounting, and retail programs.

- Recommend sharper targeting and spend optimization strategies.

Forecasting & Planning Support:

- Partner with Sales & Supply Chain to create robust forecasts using historical data, trend analysis, and business inputs.

- Support AOP, quarterly target setting, and territory-level planning.

Distributor & Channel Analytics:

- Analyze stock rotation, fill rates, and coverage to flag risks and improve distributor productivity.

- Deep-dive into channel-specific drivers (GT, MT, E-comm) for tailored action.

Strategic Sales Insights:

- Package complex data into crisp, actionable insights for Sales, Trade Marketing, and Brand teams.

- Influence commercial strategy through storytelling, not just numbers.

Tools, Systems & Data Integrity:

- Own data accuracy, availability, and standardization across reporting platforms.

- Identify tool upgrades and automation opportunities to scale insights delivery.

Who We're Looking For:

Experience:

- 5-8 years in Sales Analytics / Commercial Intelligence in a leading FMCG setup

- Deep familiarity with FMCG sales models, channel ecosystems, and market dynamics in India

Technical Skills:

- Advanced Excel (lookups, pivoting, macros)

- Power BI / Tableau - strong dashboarding experience

- Syndicated tools (NielsenIQ, Kantar) - must have worked on market share / offtake

- Working knowledge of CRM / ERP (SAP, Salesforce)

- SQL - preferred; R / Python - a plus, not mandatory

Core Competencies:

- Strong analytical and commercial acumen

- Ability to distil large datasets into compelling business insights

- Excellent presentation and communication skills

- High ownership, structured thinking, and comfort with ambiguity

- Collaborative, with a solution-first mindset

Looking for candidates having experience in General Trade Sales Analysis in Indian Market with FMCG Companies only. (Mandatory)