
Lyxel&Flamingo - Group Head - Copywriter
3 weeks ago
Position: Group Head - Copywriter.
Work Mode: On-site (5 Days Working).
About the Company:
- Lyxel&Flamingo is an all-in-one Digital Marketing Solution for businesses at the intersection of art, design, and technology.
- Our multi-competence left-brain-right-brain approach creates powerful solutions for brands in an increasingly disruptive world.
About the Role:
- We are looking for a highly strategic and creatively driven Group Head - Copywriter to lead conceptual thinking, elevate copy quality, and drive impactful storytelling across brands.
- This is an individual contributor role, and while team management is not a fixed requirement, it may evolve based on business needs.
- The ideal candidate should bring a strong understanding of branding, campaign thinking, and audience-first messaging, along with an ability to work independently while influencing creative direction across projects.
Key Responsibilities:
- Own and lead copy development across major campaigns and key brand touchpoints-digital, print, video, and social.
- Translate marketing strategies into clear and compelling ideas that resonate with target audiences.
- Collaborate with Creative Directors, Designers, Strategists, and Account Managers to ensure the copy aligns with creative vision and campaign goals.
- Present ideas and copy to clients with confidence, articulating strategic thinking behind concepts and revisions.
- Maintain consistency of tone, voice, and messaging across different brands and platforms.
- Independently manage multiple projects and deadlines while upholding quality standards.
- Stay on top of content, cultural, and platform trends to ensure relevance and innovation in copy.
- Provide mentorship or guidance to junior copywriters when required.
Qualifications & Skills:
- 7-9 years of experience in copywriting, preferably in a creative agency setup.
- Strong portfolio showcasing a range of campaign work across different industries and formats.
- Excellent conceptual and strategic thinking ability, paired with top-notch writing skills.
- Proven experience in brand storytelling, campaign ideation, and persuasive content creation.
- Exceptional communication and presentation skills, with client-facing experience.
- Deep understanding of digital platforms, audience behavior, and integrated marketing principles.
- Detail-oriented with strong proofreading and editing capabilities.
- Ability to work independently and deliver under tight deadlines.
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