Group Bayport

About Group Bayport-

Group Bayport, headquartered in Atlanta (USA), is a rapidly growing global e-Commerce- B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands - BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, Neon Earth, Optamark and Northcape.-

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1500+ people. Having scaled to USD 150mn in 11 years, we believe we are at the cusp of exponential and disruptive growth ahead.

For more about Group Bayport, please visit- www.groupbayport.com-

Job Overview

We are seeking a strategic and results-driven Category Head - Geography (US, Canada, UK, Australia/NZ) to lead our category management efforts across direct-to-consumer channels. This role will drive overall growth-encompassing both direct sales and marketplace performance-while owning the full Profit & Loss (P&L) for the category portfolio. You will develop and execute category strategies aligned with Group Bayport's Annual Operating Plan (AOP), identify opportunities for new category launches, and optimize product portfolios to achieve ambitious topline revenue and bottom-line targets.

The ideal candidate will have deep expertise in e-commerce ecosystems, strong analytical skills, and a proven track record of scaling product categories in a competitive environment. This role offers a unique opportunity to shape our Country category & market strategy, lead cross-functional teams, and drive end-to-end category success.

Key Responsibilities

Strategy and Growth

- Develop and implement a comprehensive category strategy for the country to drive overall growth across direct-to-consumer channels and marketplaces, focusing on topline and bottom-line growth.

- Create a detailed roadmap for category expansion, including identifying and launching new product categories based on market trends, consumer insights, and business opportunities, setting specific targets for revenue, market share, and customer acquisition.

- Set and achieve ambitious yet realistic sales targets for each category across direct and marketplace channels, leveraging data-driven strategies to exceed performance goals.

- Conduct market research and competitive analysis to identify trends, consumer behavior shifts, and gaps in direct sales channels and marketplaces, ensuring alignment with AOP objectives.

- Identify and capitalize on emerging opportunities in the assigned geography, including new product categories, trends, and consumer preferences, while evaluating feasibility for launch.

Marketplace and Direct Channel Optimization

- Optimize product assortment to align with customer demand, marketplace trends, and direct channel preferences, ensuring a competitive edge across all sales touchpoints.

- Drive data-driven advertising strategies to maximize return on ad spend through PPC campaigns, sponsored listings, promotions, and direct channel marketing initiatives.

- Implement Conversion Rate Optimization (CRO) strategies, including A/B testing on product pages, to improve conversion rates and sales across direct and marketplace platforms.

Financial and Operational Excellence

- Own the full P&L for the category portfolio, including budgeting, forecasting, revenue management, cost control, and profitability analysis to ensure sustainable growth.

- Develop and manage the category budget, ensuring cost efficiency and positive ROI across direct sales, marketplace activities, and new category launches.

- Negotiate terms with marketplace partners and direct channel vendors to optimize fee structures, shipping costs, and promotional opportunities for improved profitability.

- Collaborate with internal teams (planning, marketing, supply chain, content, sourcing, and finance) to streamline day-to-day operations and support category goals.

- Monitor key performance indicators (KPIs) such as sales, gross margin, account health, inventory turnover, and P&L metrics, providing actionable insights to senior leadership.

- Ensure compliance with regulations, and internal standards to mitigate risks and maintain operational excellence.

Qualifications and Requirements

- MBA from a top-tier institute and 7+ years of experience in e-commerce category management

- Deep understanding of direct e-commerce strategies

- Ability to lead and inspire teams in a fast-paced, results-oriented environment.

- Strategic mindset with a focus on both short-term wins and long-term growth, including new category development.