Lyxel&Flamingo - Creative Strategy Head

3 weeks ago

Gurugram, India Lyxel and Flamingo Full time

Description:Job Title: Creative Strategy Head.Location: Gurugram.Experience: 5+ years in advertising, branded content, or influencer marketing.Reports To: Business Head Influencer Marketing.Role Overview:The Creative Strategy Head will lead the agencys creative vision and strategy across all influencer-driven campaigns.This role combines deep cultural insight, storytelling expertise, and platform intelligence to build thumb-stopping, insight-driven ideas that drive brand relevance and measurable impact.Youll partner closely with strategy, client servicing, influencer relations, and production teams to shape creative narratives that convert creators into brand evangelists.Key & Strategic Leadership:- Define the creative direction for influencer-led campaigns across categories (FMCG, fashion, tech, lifestyle, auto, etc.- Translate brand objectives into powerful storytelling ideas tailored to each platform (Instagram, YouTube, X, Snapchat, etc.- Lead brainstorming sessions and mentor creative strategists, copywriters, and designers to craft culturally resonant ideas.- Build proprietary creative frameworks that merge trend analysis, data insights, and consumer behaviour.- Partner with influencer, creative and media teams to ensure creative and creator selection align seamlessly.Campaign Development:- Oversee concept notes, content calendars, creator briefs, and integrated campaign decks.- Collaborate with influencer marketing managers to co-create branded content that feels native, relatable, and shareable.- Review and refine campaign ideas, ensuring consistency in tonality, storytelling, and execution.- Lead the creative articulation for brand pitches and new business proposals.Platform & Trend Intelligence:- Stay ahead of digital and pop-culture trends, creator behaviour shifts, and evolving audience interests.- Develop playbooks for new-age content formats (UGC, reels, live commerce, micro-series, etc.- Leverage performance data to optimize creative frameworks and storytelling styles.Leadership & Collaboration:- Build and manage a team of creative strategists and content leads.- Collaborate cross-functionally with media, creative, influencer management, and production.- Represent the agencys creative voice in client meetings, industry events, and thought-leadership 5+ years of experience in advertising, branded content, or digital strategy.- Proven experience leading influencer or creator-driven campaigns.- Strong understanding of storytelling, consumer behaviour, and platform algorithms.- Exceptional presentation, communication, and client-facing skills.- Deep familiarity with creators across categories and regions (macro to micro).- Ability to balance creative flair with business thinkingidea + ROI mindset.Nice to Have:- Experience in short-form video production or scripting for influencers.- An established POV on pop culture, meme culture, and internet sub-communities.- Prior agency or network experience with exposure to brand strategy and creative production.Success Metrics:- Campaign impact (engagement, reach, sentiment uplift).- New business wins and creative pitch conversions.- Creator and client satisfaction scores.- Innovation benchmarks (new content formats, IPs, or brand collabs launched). (ref:iimjobs.com)

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