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Consumer Engagement Manager

1 month ago

Bengaluru, Karnataka, India ITC Full time

Drive consumer engagement across ITC's food brands by developing and executing superior one-to-one programs that deliver scale and extendability.

Key objectives include:

  • Quality of implementation of consumer programs
  • Delight the consumer at every touchpoint
  • Build a network of high-quality agencies
  • Implement quality and audit systems
  • Cost per contact to be benchmarked to the best in the industry

Key responsibilities include:

  • Enable consumer product trial/sampling
  • Disseminate key product benefits
  • Bring alive the brand experience for the consumer
  • Implement and monitor evaluation metrics and checklists
  • Collection of consumer databases
  • Cascading standardized training modules for brand promoters
  • Participate in conducting pitches to onboard agencies
  • Ensure adherence to standardized costs
  • Regular reviews based on execution quality

Key skills required include:

  • Excellent communication and project management skills
  • Ability to work effectively with all partners
  • Strong analytical and problem-solving skills
  • Ability to drive down cost per contact through efficient and effective means