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9 hours ago
We are seeking a skilled Digital Advertising Specialist to manage and optimize paid campaigns across Meta Ads, Google Ads, and e-commerce platforms.
- Campaign Strategy & Execution: Plan, launch, and optimize digital advertising campaigns on multiple channels.
- Performance Analysis: Track and analyze key performance indicators (KPIs), return on ad spend (ROAS), and conversion data to inform strategy and improve efficiency.
- Insights & Reporting: Prepare and present detailed performance reports and actionable insights to stakeholders.
- Budget Management: Manage annual digital marketing budgets, ensuring optimal ROI.
- Trend Monitoring: Stay updated on the latest social media and advertising trends to enhance engagement.
- Content Creation: Collaborate with influencers to create high-performing content.
- Brand Initiatives: Work closely with the brand and creative teams to ensure messaging consistency across all touchpoints.
Requirements:
- Experience: At least 3 years of experience in digital advertising within e-commerce or D2C brands.
- Expertise: Proven experience handling large annual budgets.
- Tools: Proficiency with Google Ads, Meta Ads, e-Commerce Marketplace Platforms, Google Analytics, etc.
- Analytical Skills: Strong skills in A/B testing, conversion optimization, and attribution modeling.
- Creative Input: Basic knowledge of graphic design tools for creative collaboration.
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