Digital Advertising Specialist

4 days ago


Erode, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

We are seeking a highly skilled marketing professional to manage and optimize paid advertising campaigns across digital platforms.

Key Responsibilities:
  • Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, and other digital channels.
  • Conduct thorough keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
  • Monitor daily campaign performance and optimize for clicks, conversions, and return on investment (ROI).
  • Create, test, and iterate ad creatives, copies, and formats to improve campaign performance and engagement.
  • Collaborate with cross-functional teams to ensure ads align with brand guidelines and messaging.
  • Track, analyze, and report campaign performance with actionable insights and recommendations.
  • Manage campaign budgets effectively and ensure campaigns stay within allocated spends.
  • Stay up-to-date with platform changes, new ad features, and industry best practices.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • 1–3 years of experience in paid media/digital advertising.
  • Proficiency in Google Ads, Meta Ads Manager, and other digital ad platforms.
  • Strong analytical and problem-solving skills.
  • Good understanding of digital marketing funnels and key performance metrics.
  • Ability to work on multiple campaigns and deliver results under tight deadlines.
  • Google Ads or Facebook Blueprint certifications are a plus.


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