
Paid Marketing Campaign Specialist
16 hours ago
A Performance Marketing Strategist is needed to develop and execute paid marketing campaigns across multiple platforms.
Key Responsibilities- Develop and implement comprehensive paid marketing strategies to drive conversions and revenue growth.
- Manage and optimize campaigns daily to achieve key performance indicators (KPIs) such as return on ad spend (ROAS), click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), and conversions.
- Collaborate with cross-functional teams, including creative and analytics, to ensure campaign alignment with business objectives and brand voice.
- Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
- Stay up-to-date with the latest trends, tools, and best practices in performance marketing to maintain a competitive edge.
- Bachelor's degree in Marketing, Business, or related field.
- 2-3 years of hands-on experience running paid marketing campaigns (preferably for direct-to-consumer/e-commerce brands).
- Strong analytical skills with proficiency in Google Analytics and Excel/Sheets.
- Understanding of e-commerce funnels, retargeting, remarketing, and conversion optimization.
- Creative mindset with an eye for impactful ad content and brand alignment.
- Ability to work in a fast-paced, growth-driven environment.
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