Leading Paid Marketing Strategies

2 days ago

Palakkad, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Performance Marketing Lead

We are seeking a highly skilled Performance Marketing Lead to own and drive all paid marketing efforts across platforms.

The ideal candidate will have deep technical expertise, sharp analytical skills, and proven experience in managing large-scale budgets in high-growth environments.

Key Responsibilities:

  • Own and manage the end-to-end performance marketing function.
  • Plan, execute, and optimize paid campaigns across multiple platforms.
  • Lead budget planning, allocation, and ROI tracking with a focus on customer acquisition and retention.
  • Build and manage a high-quality performance marketing funnel, ensuring CAC, LTV, and payback period benchmarks are consistently achieved.
  • Run rapid experiments with creatives, audiences, and bidding strategies to improve efficiency.
  • Collaborate with creative, product, and data teams to drive conversion rate optimization and campaign impact.
  • Build robust tracking and reporting mechanisms, leveraging tools like GA4 and equivalent.

Requirements:

  • 6–10 years of experience in performance marketing, with a minimum of 2–3 years in a fast-growing brand.
  • Proven track record of managing large ad spends across multiple platforms.
  • Deep expertise in Meta Ads, Google Ads, and TikTok Ads, with strong technical know-how in campaign setup, attribution, and optimization.
  • Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.
  • Hands-on experience with tools like GA4, Google Tag Manager, and Mixpanel.

What We Offer:

  • Opportunity to lead performance marketing for a leading EdTech brand.
  • Exposure to multi-country, multi-platform growth strategies.
  • A culture that values ownership, speed, and innovation.
  • Competitive salary with performance-based incentives.

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