
Generic Portfolio Strategist
10 hours ago
We are seeking a seasoned Generic Portfolio Strategist to drive growth, visibility, and market share across our generics portfolio.
This role requires analyzing product performance, market trends, and competitor activity to derive actionable insights. Key responsibilities include:
- Planning and executing trade-focused marketing campaigns, schemes, and collateral
- Collaborating with Sales Officers and distributors to enhance SKU performance and channel engagement
- Supporting new product development and pipeline strategy in coordination with R&D and regulatory teams
- Conducting field visits to capture market feedback, competitor insights, and campaign effectiveness
Requirements:
- MBA (Marketing preferred)
- ~4–7 years in pharmaceutical marketing, with 2+ years in trade generics or generics pharma
Why this role is crucial:
This position will play a vital role in driving business outcomes through strategic market planning, collaboration with cross-functional teams, and delivering results-driven initiatives.
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