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Digital Growth Specialist
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Digital Growth Specialist
About the Role:We are seeking a skilled Digital Growth Specialist to join our team. This role involves executing and scaling paid campaigns, optimising funnels, and ensuring growth at scale.
The ideal candidate will be someone who thrives on driving installs and conversions through ads, experimenting with creatives and funnels, and leveraging AI + analytics tools to push performance.
Key Responsibilities:- Execute and optimize paid ad campaigns across multiple channels to drive installs and conversions
- Built and iterate on user acquisition funnels, ensuring campaigns scale profitably
- Leverage AI tools for creative testing, campaign automation, and performance optimization
- Analyse campaign and funnel data using tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities
- Collaborate with design and content teams to test ad creatives, copy, and landing flows
- Stay updated with performance marketing trends, platform updates, and new acquisition strategies
- Proven experience scaling mobile apps via paid ads across platforms (Meta, Apple, Google)
- Experience running campaigns in the US and EU markets
- Experience with Web2App Funnels
- Hands-on experience with CleverTap, AppsFlyer, Google Analytics or similar tools.
- Practical use of AI in marketing workflows (campaign automations, creative testing, etc)
- Data-driven mindset with the ability to optimize campaigns for maximum ROI
- Background in wellness, health, or fitness apps
- Experience working in SaaS or app growth roles
