Digital Marketing Analyst

2 weeks ago


Kolkata, West Bengal, India Grant Thornton INDUS Full time
About Grant Thornton INDUS

Grant Thornton INDUS is a collaborative and entrepreneurial organization with a global presence. As part of a dynamic team, we have the agility and focus to be leaders in our field. With revenues in excess of $1.87 billion and 58 offices across the U.S., we operate with a strong commitment to excellence.

Job Description: Web Analytics Specialist

We are seeking a skilled Web Analyst with expertise in Adobe Analytics to join our digital marketing team. The ideal candidate will analyze web traffic, user behavior, and performance data to provide insights that drive business decisions.

  • Data Analysis: Utilize Adobe Analytics to identify trends and areas for improvement in web traffic, user engagement, and site performance metrics.
  • Reporting: Create comprehensive reports and dashboards that communicate key insights to stakeholders, including actionable recommendations for optimization.
  • Data Integration: Work with cross-functional teams to ensure Adobe Analytics is correctly implemented and integrated with other data platforms and tools.
Key Skills and Qualifications

The successful candidate will possess the following skills and qualifications:

  • Technical Skills: Strong understanding of web technologies, data layers, HTML, JavaScript, and tag management systems (e.g., Adobe Launch, Tealium).
  • Analytical Skills: Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
  • Communication: Strong written and verbal communication skills to clearly present findings and insights to non-technical stakeholders.
Estimated Salary: ₹10,50,000 - ₹14,00,000 per annum

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