Data-Driven Digital Marketing Analyst
2 weeks ago
About Grant Thornton INDUS:
We are a dynamic and entrepreneurial organization, part of a global network of 52,000 professionals serving clients in over 135 countries. With revenues exceeding $1.87 billion, we operate 58 offices across the US and have 623 partners and 8,500+ employees in the United States and India.
At Grant Thornton INDUS, our culture is built on empowered people, bold leadership, and distinctive client service. We offer an opportunity to be part of something significant, driven by young professionals who serve communities through inspirational and generous services.
Location: Kolkata, India
Job Overview:
We are seeking a skilled Data-Driven Digital Marketing Analyst with a focus on Adobe Analytics to join our digital marketing team. The ideal candidate will analyze web traffic, user behavior, and performance data to provide insights guiding business decisions. They will work closely as a trusted resource to our website team and within our digital analytics team as a subject matter expert.
Key Responsibilities:
- Data Analysis: Utilize Adobe Analytics to analyze web traffic, user engagement, and site performance metrics to identify trends and areas for improvement
- Reporting: Create comprehensive reports and dashboards that communicate key insights to stakeholders, including actionable recommendations for optimization
- Data Integration: Work with cross-functional teams to ensure Adobe Analytics is correctly implemented and integrated with other data platforms and tools
- Tag Management: Manage and oversee the implementation of tracking codes and tags using Adobe Launch or other tag management solutions to ensure accurate data collection
- Campaign Performance: Monitor and evaluate the performance of digital marketing campaigns, providing insights on conversion rates, user engagement, and ROI
- Segmentation: Develop audience segments for personalized marketing strategies based on user behavior and demographic data
- Testing & Optimization: Support A/B and multivariate testing efforts to optimize website performance and enhance user experience
- Troubleshooting: Identify and resolve data discrepancies or issues within Adobe Analytics to ensure data integrity
- Collaboration & Communication:
- Collaborate with cross-functional teams to gather requirements and understand business needs
- Communicate effectively with stakeholders to present findings and recommendations
- Provide training and support to end-users on utilizing PowerBI dashboards and reports effectively
Required Skills & Qualifications:
- Technical skills: Strong understanding of web technologies, data layers, HTML, JavaScript, and tag management systems (e.g., Adobe Launch, Tealium)
- Analytical skills: Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations, fluent in SQL Tools & platforms: Experience with other analytics tools such as Google Analytics, as well as data visualization platforms like Tableau or Power BI, is a plus
- Communication: Strong written and verbal communication skills to clearly present findings and insights to non-technical stakeholders
- Problem-Solving: Ability to troubleshoot and resolve data-related issues effectively
- Attention to Detail: High level of attention to detail and a passion for accuracy in data analysis and reporting
- Advanced proficiency: Well-rounded knowledge of analytics & data within the major players (Google, Adobe, Meta, Microsoft) across web, MA/email, social, webcast and paid media
Desired Experience/Qualification:
- 2+ years of experience in web analytics, specifically with Adobe Analytics (formerly known as Omniture Site Catalyst)
- Bachelor's degree in computer science, Information Systems, or related field
- Adobe Analytics certification
- Experience with SQL
- Understanding of SEO, SEM, and digital marketing concepts
- Knowledge of other Adobe Experience Cloud products like Adobe Target or Adobe Audience Manager
Salary: $65,000 - $85,000 per annum (depending on experience)
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