Digital Strategy Leader

2 weeks ago

Mumbai, Maharashtra, India YAAP Full time

About Us:

At YAAP, we are a cutting-edge digital marketing and content services company that disrupts the traditional model by bringing together data, AI-powered technology, and creative solutions to deliver innovative results. We work with global, multinational, regional, and local clients, as well as millennial-driven influencer brands in a fast-paced environment.

What Makes Us Great:

  • We have been recognized as a 'Great Place to Work' for four consecutive years.
  • We empower our team members to create their own Moment of Truth.
  • We provide opportunities to work with a proven, growing content creation agency servicing top brands in the region.

This Role is for You if:

If you can think creatively about digital transformation, help brands grow stronger with your futuristic campaign ideas, and understand evolving consumer behavior on digital platforms, this role is ideal for you.

Key Responsibilities:

  • Lead business and brand strategy for clients.
  • Develop customer journey planning and go-to-market strategies.
  • Conduct research to build deeper insights.
  • Partner with key stakeholder teams to create effective go-to-market plans.
  • Analyze existing data to identify key market trends and client attitudes, behavior, and perceptions.
  • Identify business opportunities with clients.
  • Create digital and social media strategies for clients.
  • Practice leadership skills to drive strategic thinking across different teams.

Requirements:

  • Preferrable knowledge of Business Experience and Customer Experience.
  • Familiarity with strategic planning tools and implementation.
  • Strong presentation skills and client communication.
  • Excellent research and data analytical skills to forecast and identify trends and challenges.
  • Ability to stay up-to-date with the latest trends and technologies across formats and platforms.
  • A strong team player with high energy and a can-do attitude.
  • A bachelor's degree and 10+ years of experience in Brand Planning and Digital Planning, preferably in an agency setup.

We Offer:

As an equal opportunity employer, YAAP does not discriminate against applicants or employees based on age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability, or any other protected characteristic. Our estimated salary range for this position is $120,000 - $180,000 per year, depending on location and experience.

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