Digital Marketing Specialist

2 days ago


Erode, Tamil Nadu, India beBeeMarketer Full time ₹ 15,00,000 - ₹ 20,00,000

About Traya, an innovative direct-to-consumer hair care brand providing holistic treatments for individuals dealing with hair loss.

We diagnose the patient's hair & health history to identify the root cause behind hair fall and deliver customized hair kits to their doorstep. Our adherence system guides customers across their hair growth journey with medically-trained hair coaches and proprietary tech.

Our vision is to create awareness around hair loss, de-stigmatize it while empathizing with customers that it has an emotional and psychological impact.

Job Summary:

You'll work alongside our team to support campaigns across channels like social media, paid ads, email marketing, and more. You'll get involved with real campaigns, learn from experienced marketers, and develop skills valuable in any future marketing role.

Key Responsibilities:

• Assist in setting up and managing digital marketing campaigns across platforms

• Track and analyze results to figure out what's working and what's not

• Participate in A/B testing to improve campaign performance

• Collaborate with creative teams to develop engaging content for ads and social media

• Stay on top of trends and research new tools and platforms

Requirements:

• Willingness to learn and grow in the marketing field

• Quick grasp of new concepts and ability to think on your feet

• Interest in marketing and consumers

• Integrity and good communication skills

Nice to Have:

• Familiarity with Google Ads, Facebook Ads, or Google Analytics

• Basic understanding of SEO or content marketing

• Experience using social media for business purposes



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