
Effective Digital Marketing Strategist
22 hours ago
Job Role: Digital Marketing Specialist
We are seeking a highly skilled and experienced Digital Marketing Specialist to manage our online presence and drive business growth. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies across multiple channels.
Key Responsibilities:- Digital Campaign Management: Plan, execute, and optimize digital advertising campaigns across search engines, social media platforms, and other relevant channels.
- Performance Analysis: Monitor key metrics such as click-through rates (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates to ensure campaign effectiveness.
- Data-Driven Decision Making: Utilize data analytics tools to track campaign performance, user behavior, and event tracking to inform future marketing strategies.
- Audience Segmentation: Develop and implement targeted audience segmentation strategies to increase lead generation and conversion rates.
- Local Search Engine Optimization: Enhance local visibility by optimizing Google My Business listings and tracking their performance.
Preferred Qualifications:
- Proven experience in developing and implementing digital marketing strategies across multiple channels.
- Demonstrated ability to create segmented audience lists based on lead behavior, website activity, and funnel position.
- Experience running tailored digital marketing campaigns to increase conversion rates from previously engaged users.
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