Director of Digital Health Initiatives

About Our Company:

We are a pioneering organization in the maritime tech industry, revolutionizing the lives of seafarers through innovative solutions.

The Director of Digital Health Initiatives will spearhead the growth and expansion of our digital health services, driving commercial success while ensuring operational excellence and scalability.

This leadership role demands a business expert with international experience, preferably in the maritime or industrial sectors, who can unlock new markets, build strategic partnerships, and position our digital health offering as a trusted, client-centric solution worldwide.

Main Responsibilities:

1. Commercial Strategy Development:

• Oversight and implementation of the commercial strategy for digital health services with full accountability for revenue, pipeline, and market expansion.
• Development of aggressive go-to-market plans and identification of high-value growth opportunities across enterprise, B2B, and remote workforce segments.
• Leveraging deep market intelligence to identify new revenue streams, partnerships, and innovative service models.
• Closely collaborating with senior leadership to align business objectives with sales performance and global expansion goals.

• Leading high-stakes client engagement from initial prospecting through to closing and long-term account management.
• Fostering relationships with decision-makers in large organizations, including ship owners, corporate health partners, and insurance providers.
• Representing our organization in executive meetings, global wellness forums, and industry events—positioning us as a premium, scalable wellness partner.
• Negotiating and finalizing large commercial contracts that deliver mutual value and long-term client success.

• Driving user adoption, monetization, and revenue growth across our digital health platforms.
• Collaborating with marketing and product teams to optimize platform offerings for target clients, improve conversion paths, and scale recurring revenue models.
• Leveraging analytics and platform insights to inform pricing strategies, digital campaign ROI, and service packaging.
• Exploring and expanding eCommerce or self-serve revenue channels as an additional sales stream.

• Establishing and managing dashboards for sales KPIs, deal velocity, win rates, and revenue forecasting.
• Ensuring strong CRM discipline and data accuracy across all stages of the sales funnel.
• Delivering clear, data-driven insights to senior stakeholders, enabling faster decisions and resource alignment.
• Utilizing sales analytics to continuously improve conversion strategy, targeting, and territory management.

• Leads preparation of commercial proposals, pricing models, and pitch presentations tailored for enterprise and institutional clients.
• Driving executive-level meetings and business reviews, clearly communicating ROI, strategic value, and implementation plans.
• Ensuring proposals are backed by strong business cases and align with our operational strengths and delivery capabilities.
• Presents regularly to internal leadership on sales progress, market expansion wins, and pipeline velocity.

• Works closely across product, operations, and marketing teams to ensure sales commitments translate into smooth delivery and client retention.
• Serves as the commercial voice in internal planning—ensuring client needs, feedback, and growth priorities are reflected in service evolution.
• Fosters a culture of collaboration and accountability across functions to deliver client impact at scale.

• Refines sales playbooks, pricing approaches, and partner models to adapt to changing market dynamics.
• Brings a founder's mindset—experimenting quickly, improving processes, and maintaining speed while scaling.
• Continuously scans for global innovations in mental wellness, digital care, and workforce wellbeing to keep our organization ahead of the curve.
• Leads the wellness team toward commercial maturity—balancing mission with market-fit and margin growth.