Digital Campaign Strategist

2 days ago


Surat, Gujarat, India beBeeStrategist Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

Campaign Management

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  • We are seeking a skilled Digital Campaign Strategist to design, build, and deploy multi-channel campaigns. The ideal candidate will have experience in campaign execution and management using Adobe Campaign.
  • This role involves managing end-to-end campaign workflows including targeting, segmentation, and personalization. You will set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Segmentation & Targeting: Create customer segments using data models and query capabilities (SQL). Leverage behavioural, transactional, and demographic data to build targeted lists.
  • Personalization & Templates: Configure personalization blocks, dynamic content, and message templates. Work with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Reporting: Monitor campaign performance (delivery, open rates, click-throughs, conversions). Conduct A/B testing and provide insights for optimization. Generate campaign reports and dashboards for stakeholders.
  • Cross-Functional Collaboration: Partner with data, analytics, and IT teams to ensure smooth campaign execution. Work with marketing stakeholders to translate business requirements into technical campaign setups.
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Required Skills & Qualifications

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  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR). Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates. Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail). Strong analytical skills and experience working with reporting & campaign optimization.
  • Ability to collaborate with marketing, data, and technology teams. Excellent communication and project management skills.


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