
Digital Campaign Strategist
2 days ago
Campaign Management
\- We are seeking a skilled Digital Campaign Strategist to design, build, and deploy multi-channel campaigns. The ideal candidate will have experience in campaign execution and management using Adobe Campaign.
- This role involves managing end-to-end campaign workflows including targeting, segmentation, and personalization. You will set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
- Segmentation & Targeting: Create customer segments using data models and query capabilities (SQL). Leverage behavioural, transactional, and demographic data to build targeted lists.
- Personalization & Templates: Configure personalization blocks, dynamic content, and message templates. Work with creative teams to build responsive, personalized email templates.
- Campaign Optimization & Reporting: Monitor campaign performance (delivery, open rates, click-throughs, conversions). Conduct A/B testing and provide insights for optimization. Generate campaign reports and dashboards for stakeholders.
- Cross-Functional Collaboration: Partner with data, analytics, and IT teams to ensure smooth campaign execution. Work with marketing stakeholders to translate business requirements into technical campaign setups.
Required Skills & Qualifications
\- 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
- Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR). Experience with SQL and JavaScript for segmentation and audience building.
- Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates. Understanding of data flows, customer journeys, and campaign automation.
- Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail). Strong analytical skills and experience working with reporting & campaign optimization.
- Ability to collaborate with marketing, data, and technology teams. Excellent communication and project management skills.
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