Digital Campaign Strategist

21 hours ago

Surat, Gujarat, India beBeePerformance Full time ₹ 6,00,000 - ₹ 12,00,000
Marketing Performance Specialist

About the Role

As a Marketing Performance Specialist, you will play a pivotal role in developing and executing paid marketing campaigns across various platforms.

You will work closely with cross-functional teams to ensure campaign alignment with brand objectives, performance-driven strategies, and ROI-focused execution.

Key Responsibilities

  • Campaign Strategy and Execution: Develop and implement comprehensive paid marketing campaigns that drive conversions and revenue growth.
  • Keyword Research and Audience Targeting: Conduct thorough keyword research, audience targeting, and competitor analysis to optimize campaign performance.
  • Campaign Optimization: Continuously monitor and optimize campaigns to achieve key performance indicators such as return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC), cost per action (CPA), and conversions.
  • Collaboration with Creative Team: Collaborate with the creative team to design engaging ad creatives, copy, and A/B tests that align with the brand's voice and aesthetic.
  • Campaign Performance Tracking and Reporting: Track, measure, and report on campaign performance using data analytics tools.
  • Staying Current with Industry Trends: Stay updated with the latest trends, tools, and best practices in performance marketing.
  • Providing Insights and Recommendations: Provide actionable insights and recommendations for continuous growth and improvement.

Requirements

  • Education: Bachelor's degree in Marketing, Business, or related field.
  • Experience: 2–3 years of hands-on experience running paid advertising campaigns, preferably in e-commerce or direct-to-consumer (D2C) brands.
  • Skills: Strong analytical skills with proficiency in data analytics tools, Google Ads Manager, and Excel/Sheets.
  • Understanding of E-commerce Funnels: Understanding of e-commerce funnels, retargeting, remarketing, and conversion optimization.
  • Creative Mindset: Creative mindset with an eye for impactful ad content and brand alignment.
  • Ability to Work in a Fast-Paced Environment: Ability to work in a fast-paced, growth-driven environment.

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