Digital Healthcare SEO Strategist
2 days ago
We are seeking an experienced Digital Healthcare SEO Strategist to lead our digital marketing efforts and drive organic growth for our healthcare e-commerce website.
As a key member of our team, you will be responsible for developing and implementing comprehensive SEO strategies tailored to the healthcare and e-commerce sectors. This includes defining SEO objectives in alignment with business goals, conducting keyword research, and analyzing competitors' strategies to identify potential keyword gaps and market opportunities.
You will oversee on-page optimization, technical SEO, and content strategies to enhance visibility, user experience, and brand authority. This includes optimizing website pages, improving internal linking structure, URL optimization, and collaborating with content writers to ensure content is aligned with SEO best practices and target keywords.
In addition, you will perform regular technical SEO audits to identify and resolve issues affecting site performance, coordinate with web development teams to implement structured data, mobile-friendliness, and other technical SEO elements, and monitor and address issues related to website architecture, duplicate content, and website speed optimization.
You will also develop and execute link-building strategies to enhance domain authority and backlink profile, foster relationships with industry-related websites, influencers, and other stakeholders to build high-quality backlinks, and monitor and analyze backlink profile, identifying opportunities for improvement and disavowing harmful links.
Furthermore, you will oversee the development of content that aligns with SEO strategy and enhances brand visibility, collaborate with content creators to produce high-quality blog posts, product descriptions, and landing pages optimized for search engines, track, report, and analyze website analytics and key performance metrics, including organic traffic, keyword rankings, and conversions.
Our ideal candidate has a minimum of 4 years of experience in SEO, with a strong background in e-commerce and healthcare, and is proficient in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz). They have excellent analytical skills, ability to interpret and leverage data to make strategic decisions and improvements, and a basic understanding of HTML, CSS, JavaScript, and how they affect SEO.
The salary range for this position is approximately $80,000 - $120,000 per year, depending on experience and qualifications.
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