Digital Health SEO Strategist

3 weeks ago


Ludhiana, Punjab, India Leeford Healthcare Limited Full time
Job Title: Digital Health SEO Strategist

We are seeking a highly skilled Digital Health SEO Strategist to join our team at Leeford Healthcare Limited. The ideal candidate will have a strong background in search engine optimization (SEO) and experience working in the e-commerce and healthcare sectors.

About the Role:

The successful candidate will be responsible for developing and implementing comprehensive SEO strategies tailored to our healthcare and e-commerce website. This includes designing and implementing on-page and off-page optimization techniques, keyword research, technical SEO, and content strategies to enhance visibility, user experience, and brand authority.

Key Responsibilities:

  • SEO Strategy Development: Develop and implement comprehensive SEO strategies aligned with business goals, including organic traffic growth, SERP ranking improvements, and conversion optimization.
  • Keyword Research & Analysis: Conduct detailed keyword research to identify high-impact keywords and content opportunities, analyze competitors' strategies to identify potential keyword gaps and market opportunities.
  • On-Page Optimization: Optimize website pages, including meta titles, descriptions, headers, and content structure for target keywords, improve internal linking structure, URL optimization, and on-page elements to boost SERP rankings.
  • Technical SEO: Perform regular technical SEO audits to identify and resolve issues affecting site performance, coordinate with web development teams to implement structured data, mobile-friendliness, and other technical SEO elements.
  • Off-Page SEO & Link Building: Develop and execute link-building strategies to enhance domain authority and backlink profile, foster relationships with industry-related websites, influencers, and other stakeholders to build high-quality backlinks.
  • Content Strategy & Optimization: Oversee the development of content that aligns with SEO strategy and enhances brand visibility, collaborate with content creators to produce high-quality blog posts, product descriptions, and landing pages optimized for search engines.
  • Analytics & Reporting: Track, report, and analyze website analytics and key performance metrics, including organic traffic, keyword rankings, and conversions.

Requirements:

  • Experience: Minimum 4 years of experience in SEO, with a strong background in e-commerce and healthcare.
  • Education: Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
  • Technical Skills: Proficient in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz).
  • Analytical Skills: Ability to interpret and leverage data to make strategic decisions and improvements.

Salary: ₹45,00,000 per annum, negotiable based on experience.

Location: India.



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