Digital Marketing Director for Healthcare E-commerce

1 week ago

Ludhiana, Punjab, India Leeford Healthcare Limited Full time
Job Title: Digital Marketing Director for Healthcare E-commerce

We are seeking an experienced Digital Marketing Director for Healthcare E-commerce to lead our SEO strategy and drive organic growth for our healthcare and personal care e-commerce website.

About the Role:

The ideal candidate will be a results-oriented digital marketing expert with a deep understanding of the latest digital marketing trends, algorithms, and strategies, particularly in e-commerce and healthcare sectors. The Digital Marketing Director will oversee on-page and off-page optimization, keyword research, technical SEO, content strategies, and analytics to enhance visibility, user experience, and brand authority.

Main Responsibilities:
  • SEO Strategy Development:
    • Design and implement comprehensive SEO strategies tailored to the healthcare and e-commerce sectors.
    • Define SEO objectives in alignment with business goals, including organic traffic growth, SERP ranking improvements, and conversion optimization.
  • Keyword Research & Analysis:
    • Conduct detailed keyword research to identify high-impact keywords and content opportunities.
    • Analyze competitors' strategies to identify potential keyword gaps and market opportunities.
  • On-Page Optimization:
    • Optimize website pages, including meta titles, descriptions, headers, and content structure for target keywords.
    • Improve internal linking structure, URL optimization, and on-page elements to boost SERP rankings.
    • Collaborate with content writers to ensure content is aligned with SEO best practices and target keywords.
  • Technical SEO:
    • Perform regular technical SEO audits to identify and resolve issues affecting site performance (e.g., page speed, crawl errors, indexing issues).
    • Coordinate with web development teams to implement structured data, mobile-friendliness, and other technical SEO elements.
    • Monitor and address issues related to website architecture, duplicate content, and website speed optimization.
  • Off-Page SEO & Link Building:
    • Develop and execute link-building strategies to enhance domain authority and backlink profile.
    • Foster relationships with industry-related websites, influencers, and other stakeholders to build high-quality backlinks.
    • Monitor and analyze backlink profile, identifying opportunities for improvement and disavowing harmful links.
  • Content Strategy & Optimization:
    • Oversee the development of content that aligns with SEO strategy and enhances brand visibility.
    • Collaborate with content creators to produce high-quality blog posts, product descriptions, and landing pages optimized for search engines.
  • Analytics & Reporting:
    • Track, report, and analyze website analytics and key performance metrics, including organic traffic, keyword rankings, and conversions.
    • Use SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to generate insights and make data-driven decisions.
    • Prepare monthly performance reports, including actionable insights and recommendations.
  • Competitive & Algorithm Analysis:
    • Stay updated on search engine algorithm changes and industry trends to ensure SEO strategies align with best practices.
    • Perform competitive analysis to identify market trends and areas for improvement.
  • Collaboration & Team Management:
    • Work closely with marketing, content, and web development teams to integrate SEO strategies across all digital channels.
    • Mentor and provide guidance to junior team members, helping them develop their SEO skills and knowledge.
Requirements:
  • Experience: Minimum 4 years of experience in SEO, with a strong background in e-commerce and healthcare.
  • Education: Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
  • Technical Skills: Proficient in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz).
  • Analytical Skills: Ability to interpret and leverage data to make strategic decisions and improvements.
  • Knowledge of Web Technologies: Basic understanding of HTML, CSS, JavaScript, and how they affect SEO.
  • Project Management: Strong project management skills with the ability to manage multiple projects and meet deadlines.
  • Communication: Excellent written and verbal communication skills with a collaborative mindset.
  • Adaptability: Ability to adapt SEO strategies based on algorithm updates, industry trends, and competitive landscape.
Estimated Salary: ₹1,500,000 - ₹2,500,000 per annum

This salary estimate is based on industry standards and location-specific factors. Leeford Healthcare Limited offers a competitive compensation package, including benefits and career growth opportunities.

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