
Chief Food Brand Developer
10 hours ago
The role of Assistant Brand Manager is to develop and scale a new food brand from inception, drive its strategy, positioning, and market presence.
To accomplish this, the successful candidate will lead end-to-end brand initiatives across digital, retail, direct-to-consumer (D2C), and marketplaces to ensure strong consumer connection and business impact.
Key responsibilities and accountability include:
- Develop brand strategy, positioning, and value proposition.
- Drive integrated marketing campaigns (Above-The-Line (ATL), Below-The-Line (BTL), digital, influencer, public relations (PR), and Out-Of-Home (OOH)).
- Manage consumer research, track brand health, and generate insights.
- Partner with performance marketing teams/agencies for effective brand messaging.
- Plan and execute BTL activations, in-store visibility, and sales enablement tools.
- Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
- Manage budgets, track return on investment (ROI), and ensure measurable outcomes.
Functional competencies required include:
- Brand Strategy & Positioning
- Integrated Marketing Execution
- Consumer Insights & Analytics
- E-commerce & D2C Management
- Budgeting & Planning
In this dynamic and innovative role, you will have the opportunity to make a significant impact on the growth and success of our new food brand. If you are a motivated and results-driven professional with a passion for branding and marketing, we encourage you to apply.
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