Chief Brand Officer

4 days ago

Kollam, Kerala, India beBeeBrand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Lead Brand Architect

Job Description

As a Lead Brand Architect, you will play a pivotal role in shaping the brand identity of our university campuses in India. You will lead the creation and execution of distinctive brand strategies that influence how students, parents, faculty, and partners perceive us.

About the Role

We are partnering with prestigious universities to launch their campuses in India, making world-class education more accessible to Indian students. As our Lead Brand Architect, you will shape how India perceives and embraces these global institutions and ensure every university touchpoint reflects academic excellence and aspirational value.

Key Responsibilities

  • Develop and own composite brand strategies that balance global equity of partner universities in home campus with unique positioning in India market.
  • Build scalable brand architectures that support multiple academic programs, partnerships, and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.

Qualifications & Experience

  • 10–12 years in brand, marketing, or creative leadership roles — ideally in education, youth brands, omni-channel (offline and online) brands with experience of targeting Gen Z audience.
  • First-hand experience of building brands in Indian market through brand positioning, messaging, and effective customer segmentation.
  • Demonstrated success in building and launching new brands, including ATL/BTL, digital.
  • Proven experience is driving large scale impact through influencer campaigns.
  • Proven experience in content marketing, digital storytelling, and managing cross-platform campaigns.

Benefits

At Emeritus, you'll make a meaningful impact by supporting learners globally while working in a collaborative, inclusive, and growth-oriented environment.

Join Our Team

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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