
Digital Advertising Specialist
1 day ago
We are seeking a skilled Digital Advertising Specialist to join our team. In this role, you will be responsible for managing digital advertising campaigns on Meta Ads and Google Ads.
Campaign Management- Plan, set up, launch, and optimize campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
- Build and maintain account structures that support efficient testing and long-term scale
- Stay on top of algorithm changes, audience trends, and platform updates
- Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
- Troubleshoot and refine attribution setups
- Work with Shopify integrations, conversion APIs, and tagging systems
- Manage budgets, bids, ROAS targets, and pacing
- Optimize for CPL, CPA, or ROAS depending on client goals
- Use data and creative testing to improve results over time
- Create short Loom videos to explain strategy, wins, or performance issues
- Prepare reports with clear, meaningful insights
- Bring ideas to internal calls on client performance
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