Digital Advertising Specialist

1 day ago


Kanpur, Uttar Pradesh, India beBeePaidDigital Full time ₹ 5,40,000 - ₹ 7,50,000
Job Title: Digital Advertising Specialist

We are seeking a skilled Digital Advertising Specialist to join our team. In this role, you will be responsible for managing digital advertising campaigns on Meta Ads and Google Ads.

Campaign Management
  • Plan, set up, launch, and optimize campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
  • Build and maintain account structures that support efficient testing and long-term scale
  • Stay on top of algorithm changes, audience trends, and platform updates
Conversion Tracking & Platform Integration
  • Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
  • Troubleshoot and refine attribution setups
  • Work with Shopify integrations, conversion APIs, and tagging systems
Performance Optimization
  • Manage budgets, bids, ROAS targets, and pacing
  • Optimize for CPL, CPA, or ROAS depending on client goals
  • Use data and creative testing to improve results over time
Client Communication & Reporting
  • Create short Loom videos to explain strategy, wins, or performance issues
  • Prepare reports with clear, meaningful insights
  • Bring ideas to internal calls on client performance


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