Strategic User Acquisition Specialist

2 weeks ago

Gurgaon, Haryana, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
App Growth Strategist

About the Role:

We are seeking a skilled App Growth Strategist to join our team. As an App Growth Strategist, you will be responsible for driving user acquisition and revenue growth through scalable marketing strategies.

Key Responsibilities:

  • Scale campaigns across multiple channels, including Meta, Google, and YouTube, to optimize Customer Acquisition Cost (CAC).
  • Develop and implement AI-assisted creative pipelines to improve campaign performance.
  • Own and improve core funnel metrics: CPI, CPT, CPS, install-to-subscription-to-sale, and CAC/LTV.

Analytics & Attribution:

  • Set up and refine analytics tools, including GA4 and GTM, for end-to-end funnel tracking.
  • Implement attribution frameworks, such as Meta CAPI and Google Conversion tracking, to measure campaign effectiveness.
  • Build and monitor dashboards for CAC/LTV cohort analysis and creative performance metrics.

AI-Powered Marketing:

  • Utilize AI tools for campaign optimization, audience insights, and creative performance enhancement.
  • Automate reporting and bidding adjustments using AI/ML workflows.
  • Explore new AI applications, such as predictive LTV models and AI-led personalization.

Test & Learn Growth Mindset:

  • Run structured experimentation frameworks to validate hypotheses and balance speed with rigor.
  • Scale only what proves ROI positive and prioritize actions that drive real impact.

Requirements:

  • 3-6 years of experience in performance marketing or app growth, ideally in fintech, subscription, or consumer tech.
  • Proven track record scaling Meta and Google Ads with significant budgets.
  • Hands-on experience with attribution tools and event tracking in GA4.
  • Strong analytical skills, including funnel analysis, CAC/LTV modeling, and SQL basics.
  • A bias for action, self-motivation, and a willingness to experiment and learn.

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