Digital Acquisition Specialist

2 weeks ago

Gurgaon, Haryana, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,80,00,000

Job Opportunity:

We are looking for a skilled Performance Marketing Manager to lead our user acquisition strategy for a high-scale B2C app-first platform.

Key Responsibilities:

  • Developing and executing a comprehensive user acquisition strategy across paid platforms
  • Optimizing campaign performance to drive app installs, in-app engagement, and conversion metrics
  • Collaborating with creative teams on ad messaging strategies and A/B testing
  • Analyzing performance using tools like Firebase, Branch, and Google Analytics
  • Creating data-driven insights and recommendations using Power BI or similar tools

Requirements:

  • 6-8 years of experience in performance marketing or digital user acquisition
  • Proven success in scaling user acquisition in B2C environments
  • Expertise with Google Ads and Meta Ads
  • Familiarity with analytics and attribution tools
  • Strong analytical skills and ability to interpret data

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