Marketing Mix Specialist

10 hours ago


Meerut, Uttar Pradesh, India beBeeMarketingMixSpecialist Full time ₹ 18,00,000 - ₹ 25,00,000

Job Title: Marketing Mix Specialist

Job Description:

This role involves working closely with clients to understand their business challenges, marketing strategies, and objectives. The ideal candidate will have a strong analytical background and be able to design customized modelling approaches to meet client needs.

  • Act as the primary point of contact for client engagements involving marketing mix modelling.
  • Develop and implement econometric/statistical models to analyze historical media and sales data.
  • Provide strategic recommendations for media planning and budget allocation based on analytical results.
Required Skills and Qualifications:
  • Advanced degree in Economics, Statistics, Mathematics, or related field.
  • Strong analytical skills and experience with econometric/statistical tools (e.g., regression models, time-series analysis).
  • Excellent communication and problem-solving skills.
Benefits:

The successful candidate will have opportunities for professional growth and development in a dynamic and challenging environment.

Others:

Marketing mix modelling projects and other marketing analytics initiatives.



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