
Marketing Mix Specialist
10 hours ago
Job Title: Marketing Mix Specialist
Job Description:This role involves working closely with clients to understand their business challenges, marketing strategies, and objectives. The ideal candidate will have a strong analytical background and be able to design customized modelling approaches to meet client needs.
- Act as the primary point of contact for client engagements involving marketing mix modelling.
- Develop and implement econometric/statistical models to analyze historical media and sales data.
- Provide strategic recommendations for media planning and budget allocation based on analytical results.
- Advanced degree in Economics, Statistics, Mathematics, or related field.
- Strong analytical skills and experience with econometric/statistical tools (e.g., regression models, time-series analysis).
- Excellent communication and problem-solving skills.
The successful candidate will have opportunities for professional growth and development in a dynamic and challenging environment.
Others:Marketing mix modelling projects and other marketing analytics initiatives.
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