
Digital Advertising Specialist
1 day ago
We are seeking a highly skilled digital advertising specialist to join our growth engine. As a key member of our team, you will be responsible for scaling paid acquisition across multiple platforms.
- Own and scale paid acquisition campaigns across Google Ads and Meta Ads Manager
- Build full-funnel strategies — from cold awareness to high-intent retargeting and retention
- Test creatives, audience segments, hooks, copy, and landing pages — continuously
- Collaborate with cross-functional teams to drive conversion
- Build reports, track cost per acquisition, lifetime value, return on ad spend, and efficiency metrics — and act on insights
You will work closely with senior stakeholders to advise on channel mix and have the opportunity to own and manage a small media buying team.
Requirements:- Experience in scaling D2C campaigns and understanding how to turn clicks into customers profitably
- Familiarity with key performance indicators such as ROAS, AOV, CAC, LTV, and MER metrics
- Proven track record of working with budgets ranging from £10K–£500K/month — and making every penny count
- Proficiency in running campaigns inside Meta Ads Manager and Google Ads
- Ownership over a core growth engine — not just a dashboard
- Remote-first or hybrid flexibility
- Competitive base + performance bonuses
- Real influence — from strategy to creative to spend
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