Experienced Marketing Automation Lead
2 days ago
We are seeking a highly experienced marketing automation professional to lead Salesforce Marketing Cloud (SFMC) implementations and develop multi-channel campaigns.
In this role, you will work closely with internal teams and global stakeholders to define marketing strategies, architect solutions, and execute high-performing customer journeys.
Key Responsibilities Include:
- Leading SFMC implementation, instance setup, or migration projects end-to-end
- Gathering requirements, leading solution design, and drafting Statements of Work
- Building and optimizing email/mobile campaigns and customer journeys using Email Studio, Mobile Studio, Journey Builder, and Automation Studio
Required Skills and Qualifications:
Technical Expertise:
- 5+ years of hands-on experience in Salesforce Marketing Cloud (SFMC)
- Strong expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, Content Builder, and Cloud Pages
Business Acumen:
- Proven experience in implementing or migrating SFMC instances
- Solid understanding of lead lifecycle, customer journey mapping, and multi-channel campaign execution
Soft Skills:
- Clear, concise communicator able to explain technical concepts to non-technical stakeholders
- Certification preferred: SFMC Email Specialist, SFMC Consultant, Developer
Benefits include the opportunity to work on complex projects, collaborate with cross-functional teams, and contribute to the development of innovative marketing solutions.
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