Digital Marketing Strategist

5 days ago

Palakkad, Kerala, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Title: Digital Marketing Strategist

We are seeking a seasoned Performance Marketer to lead and optimize Meta ads campaigns. The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing return on ad spend (ROAS).

Main Responsibilities:

  • Plan, launch, and optimize paid campaigns across Meta Platforms.
  • Develop a full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Collaborate cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  • Continuously monitor and analyze campaign performance, taking action to improve click-through rate (CTR), conversion rates, cost per acquisition (CPA), and ROAS.
  • Work closely with design & content to ensure consistency in brand messaging and campaign assets.
  • Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards.
  • Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the travel industry.
  • Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.

Qualifications:

  • Education qualification: Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.

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