Digital Revenue Strategist

9 hours ago

Jaipur, Rajasthan, India beBeeProgrammatics Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Overview:

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We are seeking a seasoned professional to drive revenue growth by optimizing technology, integrations, and yield strategies in the programmatic ecosystem.

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This strategic and technical role focuses on platforms, integrations, and monetization levers across web, AMP, and mobile environments, with an emphasis on driving innovation and experimentation.

">Key Responsibilities:">
  • Programmatic & Yield Strategy:">
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  1. ">
  2. Design and execute data-driven strategies to maximize yield across programmatic channels, leveraging advanced AdTech solutions and real-time performance metrics.">
  3. Monitor key metrics such as eCPM, fill rates, ad load, and ad vital statistics to continuously improve monetization and optimize inventory performance.">
  4. Analyze performance data to identify areas for improvement and recommend structural changes to maximize revenue potential.">
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  • AdTech Integrations:">
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  1. ">
  2. Lead the integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions, ensuring seamless technical setup, QA, and troubleshooting for all partners.">
  3. Drive adoption of cutting-edge AdTech solutions and ensure they align with business objectives.">
  4. Collaborate with cross-functional teams to implement new formats and platform improvements, ensuring smooth execution and minimal disruption to existing processes.">
">Platform & Infrastructure Ownership:">
  • Technical Setup & Management:">
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  1. ">
  2. Manage and optimize ad server configurations to ensure maximum efficiency and scalability.">
  3. Develop and implement scalable solutions for AMP, mWeb, and app monetization, collaborating with product and engineering teams to drive innovation and growth.">
  4. Ensure compliance with industry standards and best practices for data management and security.">
">Innovation & Experimentation:">
  • Stay Ahead of Industry Trends:">
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  1. ">
  2. Conduct research and analysis to stay up-to-date on the latest industry trends, technologies, and innovations.">
  3. Identify opportunities for innovation and experimentation, developing and implementing new strategies to drive growth and revenue.">
  4. Collaborate with cross-functional teams to implement and scale successful experiments and initiatives.">

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