Director of Strategic Marketing
2 weeks ago
Company Overview
NetCom Learning is a leading provider of innovative learning solutions, delivering comprehensive education services and training programs to a diverse clientele. Our commitment to empowering organizations through tailored educational offerings has established us as a trusted partner in the industry.
Position Overview
The Corporate Marketing, AVP ABM Marketing will lead a dynamic team focused on developing and executing Account-Based Marketing (ABM) strategies for Enterprise, SMB, and Government audiences. This role involves creating and managing targeted marketing campaigns, enhancing brand awareness, and driving lead generation.
Key Responsibilities:
- Manage and guide a team of ABM marketers in developing and implementing marketing strategies for specific target audiences.
- Oversight of solution storytelling to ensure impactful and resonant messaging with key accounts.
- Execution of marketing campaigns across various channels, including content, digital, and social media.
- Primary internal point of contact for sales and inside sales teams, facilitating effective communication and collaboration.
- Tracking and analysis of performance metrics, including lead generation and revenue growth, to drive continuous improvement and achievement.
Qualifications:
- Minimum of 8 years in B2B marketing with at least 4 years in a team management role.
- Strong communication skills and expertise in ABM strategies.
- Proficiency in customer journey mapping, project management, and marketing automation tools.
- In-depth knowledge of market trends, product lifecycles, and 360-degree marketing approaches.
- A hands-on marketeer with a servant leadership mentality who excels in cross-department collaboration and performance optimization.
Estimated Salary: $120,000 - $180,000 per year
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