Senior Digital Marketing Professional

4 days ago


Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 80,00,000 - ₹ 1,60,00,000

Job Opportunity: Digital Marketing Specialist

About the Role

We are seeking an experienced Digital Marketing Specialist to play a critical role in shaping brand visibility, driving growth through digital media and content, and elevating our consumer health brands in a digital-first world.

Key Responsibilities:
  • Media Execution and Tracking: Lead the execution of digital media strategy for India across all consumer health brands, ensuring efficient optimization across platforms (Google, Meta, Amazon etc).
  • Digital Media Strategy: Drive digital media KPIs including reach and ROI, manage end-to-end planning and budgeting cycles, and implement digital marketing campaigns across paid, owned, and earned channels.
  • Data-Driven Marketing: Lead data strategy for India, integrating consumer insights into campaign planning, partner with brand, e-commerce, and analytics teams to ensure data integration across the funnel, and ensure regular reporting, performance reviews, and campaign optimization based on actionable insights.
  • Agency & Stakeholder Management: Lead relationship management and budget tracking with media and digital agencies, monitor agency KPIs, conduct periodic evaluations, and manage contracts and performance.
  • Content & Influencer Strategy: Co-create content strategies with category leads to support brand storytelling and SEO, drive always-on content creation, influencer partnerships, and content quality improvement by bringing the outside in, and focus on growth in organic traffic, engagement, and website visits.


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