Chief Marketing Strategist

2 weeks ago


Mumbai, Maharashtra, India Brickwork Ratings Full time
About the Role

We are seeking a seasoned marketing leader to drive our growth and expansion in the Indian financial services sector. As Chief Marketing Strategist, you will be responsible for developing and executing marketing strategies that align with our business objectives.

Key Responsibilities
  • Develop and execute comprehensive marketing plans, focusing on growing our audience and driving revenue growth.
  • Spearhead the execution of marketing campaigns, including reporting, analysis, and recommendations.
  • Drive weekly webinars, thought leadership sessions, or conclaves to build client engagement and generate leads.
  • Leverage data-driven insights to refine marketing efforts and drive growth.
  • Manage conception, development, and implementation of marketing plans/strategy, product concepts, and promotional programs to drive customer interest and sales.
  • Manage social media accounts (YouTube) with continuous content and engagement.
  • Work with media agencies to generate speaking and sound-byte opportunities for our CEO.
  • Conceptualize brand refresh and promote brand visibility, including website redesign and SEO optimization.
  • Conduct regular meetings with account managers to review pipeline, resolve challenges, brainstorm possible solutions, and provide training to ensure the team is consistently performing above standard.
  • Attend conferences, trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.
Requirements

To succeed in this role, you should have:

  • A bachelor's degree in Marketing / Business Administration / Communications, or a related field.
  • An MBA or relevant master's degree is preferred.
  • 15+ years in marketing, including 5+ years in a leadership role in credit rating/banking/financial services sectors.
  • A proven track record of successful campaigns and brand management.
Benefits

As a key member of our team, you will enjoy:

  • A competitive salary range: ₹40-60 lakhs per annum.
  • A dynamic and supportive work environment.
  • Ongoing training and professional development opportunities.


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