Programmatic Growth Strategist

2 days ago


Gurgaon, Haryana, India mDSP Full time

About mDSP:

mDSP is a cutting-edge programmatic platform designed to propel full-funnel business growth in the privacy-first era across iOS and Android platforms.

The platform's holistic mobile marketing solutions help marketers acquire, retarget, and prioritize incremental lift. With inclusive access to all traffic and attribution types, including SKAN and iOS, the platform enables marketers to exceed their campaign goals in the Privacy Era.

Job Overview:

We are seeking an experienced Programmatic Growth Strategist to join our team at mDSP. As a key member of our growth team, you will be responsible for planning, executing, and optimizing mobile marketing campaigns using our wealth of ML programmatic tools.

Key Responsibilities:

  • Collaborate with the Customer Success Manager to understand customers' business objectives and ensure mDSP campaigns align with those goals.
  • Design and implement strategies to retain and grow our customers by providing regular feedback on campaign performance and actionable recommendations.
  • Extract and analyze data to create actionable insights for business decisions, including publishers, verticals, creatives, and internal workflow optimization.
  • Troubleshoot level-1 technical issues and work cross-functionally with revenue and technical teams to ensure proper campaign management outcomes.

Requirements:

  • Bachelor's degree in Administration, Marketing, Economics, Engineering, or related field.
  • 1-4 years of experience in growth or performance marketing, running mobile/performance campaigns is a plus.
  • Advanced level of English proficiency.
  • Comfortable with Excel and data analysis.
  • Strong attention to detail, analytical background, and hands-on approach.
  • Ambitious self-starter who enjoys a good challenge and continuous learning.


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