Programmatic Campaign Management
2 days ago
Position : Analyst/Sr. Analyst (Programmatic Campaign Management)
Location : Gurgaon
We are looking for an outstanding Analyst/Sr. Analyst [Programmatic Campaign Management ] to join our mDSP Growth team.
The Growth team is responsible for developing and executing advanced growth strategies to help mobile companies all around the world achieve their goals by iterating and conducting A/B experiments on key campaign components such as audiences, creatives, and more.
If you have experience working on the advertiser side, DSP, or similar and would like to implement that knowledge while learning how the industry works, this might be just the opportunity you are looking for
This team works closely with Sales/CS team, operating the business and executing each and every campaign by leveraging our technology in the best possible way. Our main goal is to deliver outstanding results for our customers.
WHAT YOU&aposLL DO
- Be responsible for the planning, execution, and optimization of our mobile marketing campaigns using the wealth of mDSP&aposs ML programmatic tools at your fingertips.
- Work alongside the Customer Success Manager to understand customers&apos business and goals and ensure mDSP campaigns are aligned with those. Design together and implement strategies to retain and grow our customers.
- Provide the Customer Success Manager regular feedback on the campaign performance and key actionables to communicate to the customer.
- Extract and crunch data, creating actionable recommendations for business decisions. This may include but is not limited to, publishers, verticals, creatives, and internal workflow optimization through data insights
- Troubleshoot level-1 technical problems (Tracking, Supply, etc.), and work cross-functionally with revenue and technical teams to ensure the proper campaign management outcome.
This isn&apost an exhaustive list. At mDSP we firmly believe in autonomy, so we look for smart people who see the opportunity for improvement and are proactive enough to make it happen.
WHAT WE LOOK FOR
- Bachelor&aposs degree in Administration, Marketing, Economics, Engineering, or related field.
- 2-4 years of experience in growth or performance marketing, running mobile/performance campaigns is a plus.
- An advanced level of English.
- Comfortable with Excel.
- Hands-on approach, outstanding time management, organizational, and communication skills (both written and verbal).
- Strong attention to detail, and analytical background.
- Proactive team player with the ability to adapt to a fast-growing tech company.
- Ambitious self-starter who enjoys a good challenge and continuous learning.
- You are someone that others enjoy working with due to your competence and positive attitude.
About Affle:
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affl e&aposs Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.
Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle India and its investors include Microsoft, Bennett Coleman &Company (BCCL) amongst others.
For more details: www.affle.com
About BU:
mDSP is an intelligent programmatic platform designed to fuel full-funnel business growth in the privacy-first era across iOS and Android platforms. The platforms holistic mobile marketing solutions help marketers acquire and retarget their audiences and prioritize incremental lift. With inclusive access to all traffic and attribution types, including SKAN and iOS, the platform enables marketers to exceed their campaign goals in the Privacy Era.
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