Strategic Brand Developer

1 week ago

Pune, Maharashtra, India beBeeDigital Full time ₹ 8,00,000 - ₹ 15,00,000
Marketing Strategist

We are seeking a highly skilled and experienced marketing specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies that drive user engagement and retention across our consumer app.

Key Responsibilities:

  • Manage and grow our social media presence across B2B and B2C platforms
  • Drive user engagement and retention for our consumer app
  • Support performance marketing campaigns across Google Ads, Meta Ads, and other platforms
  • Collaborate with design, product, and content teams to craft campaigns that drive results

Social Media (B2B + B2C):

  • Create and execute content calendars tailored to each audience segment
  • Monitor, respond, and engage with the community to build brand affinity
  • Track performance metrics and optimize content strategies accordingly
  • Coordinate with internal teams for product launches, testimonials, campaigns, etc.

App Engagement And Retention (B2C):

  • Run in-app campaigns and push notifications to drive user actions
  • Analyse app analytics to understand user behaviour and improve retention
  • Work with product and design teams to improve the user journey through content and communication

Performance Marketing Support:

  • Assist in creating and optimising paid campaigns (Google, Meta, etc.)
  • Conduct keyword and audience research for both B2B lead generation and B2C acquisition
  • Track KPIs such as CTR, CPC, CPI, ROAS, and report actionable insights
  • Suggest creative ideas and messaging variations for A/B testing

Requirements:

  • Minimum 2 years of experience in a digital marketing role with a focus on social media and/or app engagement
  • Proven track record of managing both B2B and B2C social media strategies
  • Familiarity with tools like Meta Business Manager, Google Ads, Firebase, MoEngage/CleverTap (or similar)
  • Good understanding of marketing analytics and performance metrics
  • Strong communication skills and an eye for creative storytelling
  • Ability to multitask across verticals and manage multiple campaigns simultaneously

Desired Skills and Experience:

  • Brand Management, Digital Marketing

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