Brand Communications Professional

15 hours ago

Pune, Maharashtra, India beBeeBrand Full time ₹ 13
Marketing Communications Leader

A dynamic professional is required to drive our brand and communication efforts.

The ideal candidate will have hands-on experience in marketing communications (Marcom) and integrated marketing execution, particularly in consumer-focused industries like garments or fashion retail.

The successful candidate will be adept at managing both external brand building and internal communication initiatives, understanding the market, driving the brand as per market needs, and setting the strategic direction for impactful communication across all channels.

  • Interacting with advertising/media agencies, providing briefs, evaluating and implementing creative strategies, planning and media strategy.
  • Strategize, design and execute brand communication for the brand.
  • Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.
  • Own end-to-end brand communication, including campaigns, influencer marketing, content, and storytelling.
  • Strengthen the brand presence in the Indian market through various ATL, BTL and trade promotion activities.

Key responsibilities include developing multi-channel marketing initiatives to support business objectives, packaging development and design aesthetics, ideating creative routes for newly launched products/services and conceptualizing end-to-end execution.

Event/exhibition management, strategic and tactical campaign deployment, initiating and conducting relevant research through research agencies, analyzing the performance of branding initiatives and campaigns through metrics such as ROI, engagement, and brand health.

Benefits: We offer a competitive compensation package, opportunities for career growth and development, and a collaborative work environment.

What We Offer: A chance to work on exciting projects, collaborate with a talented team, and make a meaningful impact in the industry.

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