Marketing Professional

2 days ago


Pune, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a talented marketing professional with a proven track record of leading successful marketing initiatives in fast-paced consumer-facing industries.

The ideal candidate will have experience in brand management, campaign execution, and digital marketing, as well as a strong understanding of the FMCG and QSR markets.

Key Responsibilities
  • Develop and implement annual marketing plans aligned with business objectives for the FMCG/QSR portfolio.
  • Conduct market research and competitor analysis to identify consumer insights and trends.
  • Define positioning, value propositions, and brand identity across all channels.
  • Conceptualize and execute ATL & BTL campaigns (print, outdoor, digital, radio, TV, in-store promotions).
  • Drive menu launches, seasonal promotions, and product campaigns ensuring maximum reach and visibility.
  • Maintain consistency in brand messaging and communication across all touchpoints.
  • Manage social media, influencer marketing, SEO/SEM, CRM, and loyalty programs.
  • Track ROI on campaigns and optimize for performance.
Requirements
  • MBA/PGDM in Marketing/Business Management (preferred).
  • ~6–10 years of experience in marketing, with at least 3+ years in FMCG/QSR industry.
  • Strong exposure to brand management, campaign execution, and digital marketing.
  • Experience in working with delivery platforms, retail activations, and franchisee-driven businesses is a plus.

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