Strategic Customer Engagement Leader

4 days ago

Mumbai, Maharashtra, India beBeeCustomer Full time ₹ 10,00,000 - ₹ 35,00,000
**Job Title:** Customer Engagement Manager

**Overview:

The role of the Customer Engagement Manager is a pivotal position within our organization, responsible for enhancing customer satisfaction and loyalty through innovative strategies. This individual will contribute to the activation and amplification of our franchise/category/brand strategy, driving growth within a local market.

**Responsibilities:
  • Achieve sales and profitability targets while driving team performance and engagement, as well as planning and deploying financial and other resources for the business.
  • Create Integrated Brand Plans for established products and portfolios with a global and transversal approach, keeping in focus Market/Competition Landscape, HCP, and Patient needs.
  • Achieve sales profit objectives for assigned brands.
  • Deep understanding of the Products and Portfolio assigned – Its Key Differentials vs Competition and stakeholders including Patient Advocacy groups.
  • Understand and build need-specific access support for channels like Reimbursable institutions (e.g., ESIC, Army, CGHS, and Railways).
  • Conduct Market Research with GTMC and have analytical skills to take data-driven decisions on preferences, implementing strategies that enhance HCP satisfaction and loyalty.
  • Develop and Adapt customer/brand value propositions aligned with Glocal Strategy and scientific initiatives to fit local customer preferences and regulatory environments.
  • Supports Sales Teams who directly engage with customers, understanding their needs and challenges.
  • Omnichannel strategy: Collaborate with GTMC to identify Key Channels and messaging for consistency and optimal efficacy.
  • Work in close collaboration with the MCO Brand Lead to feed the MCO/global strategy with customer insights, competition information market trends.
  • Work in Agile when possible, with the transversal team with an innovation mindset.
  • Attend to administrative matters in an accurate, timely, and audit-compliant manner.
  • Ensure all marketing activities comply with relevant Acts, Regulations, Pharma code of conduct, and ethical standards.
  • Work with the training department to come up with the right learning and development strategy based on the business needs.
  • Identify Innovative Touchpoints in patient journey / Strategies to optimize Access.
  • Role challenges in Strategic Planning Period)
  • Launch preparedness/readiness for new products in Lysosomal Storage disorders or Blood Disorders.
  • Integrate specific points related to the ongoing market challenges, competition, launches, authorities challenges, etc
  • Successfully adapt/evoke ways of working while delivering business results/avoiding business disruption specially through reimbursable institutions
  • Champion glocal and transversal ways of working by fully leveraging centralized and standardized Sanofi frameworks (e.g., GTMC, MCO teams..)
  • Ensure full alignment with MCO strategies, pricing, and foster seamless collaboration with MCO teams],

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