Retain and Engage Customers as a Strategic Marketing Specialist

2 days ago

Mumbai, Maharashtra, India beBeeRetentionMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Retention Marketing Specialist

This role focuses on crafting and executing multi-channel retention strategies that drive customer engagement across various touchpoints.

Key Responsibilities:

  • Develop and implement comprehensive retention plans to foster long-term relationships with customers.
  • Collaborate in designing and executing customer journeys that support key business objectives.
  • Assist in creating compelling content for email campaigns, focusing on driving open rates and click-through rates.
  • Support the oversight and optimization of marketing automation tools to maximize campaign performance.
  • Work closely with the retention marketing team to manage projects and ensure seamless execution.
  • Provide data-driven insights for continuous improvement of retention strategies.

Requirements:

  • Experience: A minimum of 2 years in retention marketing, with a focus on multi-channel strategy and campaign execution.
  • Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.
  • Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.
  • Communication Skills: Exceptional written and verbal communication skills, particularly for crafting engaging content.
  • Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth.

Preferred Qualifications:

  • Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across multiple channels.
  • Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints.
  • Referral Program Management: Experience in supporting referral programs to increase customer loyalty.

If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply for this opportunity to enhance our customer engagement and loyalty efforts.

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